STOX
2024
In the course of a strategic brand repositioning and identity update done by CIRCUS Brand Architects, I got to completely redesign the packaging for STOX Energy Socks.
Widely known for their high-tech compression socks for running, their product lineup consists of a wide range of supportive socks, each one specifically adapted to one activity, including cycling, skiing, and hiking. The base of the packaging is a black box featuring a window and embossed details, combined with a color coded wrap-around sticker system to represent each of the activities. This allows for easy adjustability of product names and details without having to produce new boxes with every change.
The new packaging can be found in sports and outdoor stores throughout the Netherlands and other european countries.