Pubec
Social Club
2021
In 2021 I joined the independent skateboard and clothing brand Pubec as a graphic and content designer. Originally started as a project for boards and merch made by friends for friends, the brand has a strong DIY and community-driven background. I joined the team to give the project some fresh energy, collaboratively creating a new brand strategy and translating it into a new logo and visual identity. I was responsible for our product designs and website, directing and executing our photoshoots, and social media content.
With the rebranding of Pubec, we wanted to guide the brand into a direction that reflected our own values. Our products were sustainably produced in Europe, focussing on transparency and short shipping distances. Using our local network we promoted the products through friends and word of mouth, and sponsored local events and skate contests.