Bachelor Thesis: "Changing Consumer Culture"

My bachelor thesis for the Bachelor of Arts at FH Joanneum explores the extent to which we, as communication designers, share responsibility for the problem of overconsumption. The work suggest solutions and inputs for behavioral change for the standpoint of the consumer and the designer. This paper explores the connection between consumer culture and design, and above all the responsibility of communication designers. With suggestions for more sustainable forms of consumption, the reader is also made aware of the power of the consumer. The practical part consists of a fictional advertising campaign, which is intended to raise awareness of consumerism. As a final conclusion, it can be said that both designers and consumers are in important positions to mitigate the problem of consumerism. Design is a powerful tool to inspire consumers to alternative, sustainable consumption.